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2008 12 3, Hong Kong Kowloon Shangri-La. Twentieth Hong Kong Print Awards presentation ceremony was held. In more than 70 awards, Ya Chang Enterprise Group (hereinafter referred to as Ya Chang) won 14 awards, the overall champion for three consecutive reelection, winning a record number of rewriting. Ya Chang, chairman of Wan Jie
victorious return to Shenzhen, the sky overcast, cold wind was blowing. Weather forecast said the new round of strong cold air into the south of Guangdong, the southern winter is really coming. Tick soon as Cui Xiang, 10000 Czech mobile phone received a text message is sent by a friend in Shanghai’s: “Although not too many surprises, but also very worthy of congratulations. After all, the long-term leader is required extraordinary ability and the will. also, after all, in this unusually cold winter, so the news is no different from a pot of crackling of the fire, to give light and warmth. “
Have passed through 15 years of Ya Chang, dedicated to the printing business, at home and abroad received numerous awards, has been praised as the best business model. What Ya Chang secret? In fact, it is not involved in the auction business, or operating works of art, but the resources of this circle of control in his hand. Chang Ya-print works of art based on the database as the core of Chinese works of art, created a new economic platform? Ya Chang Art Network, financial “traditional print”, “modern IT technology,” “Cultural Arts” three in one, the traditional print industry into a number of works of art and cultural industries as the core assets to achieve operational efficiency and quality optimization.
To high-end print-based works of art Founded in 1993Ya Chang, the initial positioning is printing. The printing business has gone through three stages of development, technology and equipment first fight, in fact, fight money fight courage, fight speed. In order to develop, as long as the printing business and are then, “No matter what business, and regardless of size.” The second phase, from 1995 to begin to grapple with service, require employees to be “customer can not think of, we have to think, do. Not only customer satisfaction, and allow customers to move.” The third stage, the fight system solutions.
Meager profits due to traditional print business, to seek profits outside the traditional business growth, a printing company to maintain the viability of sustainable development and sustainable natural. A, Ya Chang Nanjing printing an art auction catalog. Very interested in art and collections of 10,000 Czech thought: compared to ordinary Packaging Printing, Art print higher quality requirements, specializing in art printing business has very few bright prospects in this industry. Moreover, the low-end packaging and general printing business will become increasingly fierce competition, increasingly thin profits, and only take the professional prospects of the road only.
“And others spell the scale of the fight but not Ya Chang. I spell my favorite, I like art, and also to understand art.” Wan Jie Ya Chang as his carefully chosen a Design Way: art print. He will re-locate Ya Chang: Let Ya Chang to become the most competitive and profitable art printing company. Since then, the target customer base Artron established artists, cultural organizations, institutions, publishing houses and auctions, focused on print artist album for the auction house printed auction catalog, as well as printing the memorial museum.
“Ya Chang printing prices higher than other printing companies, but basically the major national auction row to Artron printed catalog, our standard color chart has become the industry standard.” Ya Chang cultural attaché relaxation of the “New marketing, “told reporters. Relying on strict professionalism and professional talents and technology, Ya Chang thriving printing business, increasing market share, profitability gratifying.
2001 bid for the 2008 Olympic Games in Beijing, the Ya-chang in 4 days produced a 600-page “Report of the Olympic bid”, design, plate making, printing, binding and embody a high standard, known as the open “Olympics” of the Golden Key. July 2008, Beijing Olympic Organizing Committee once again entrusted with the task Ya Chang: including the 29th Olympic Games opening and closing ceremonies alone programs, applications specification Olympic mascots, posters, media guides. These products are tremendous reputation Artron to Artron the minds of consumers in the industry and establish a professional benchmark image.
Fine book in the Ya Chang Gallery, there is a monumental chronicle of Manchester United Football Club, “Manchester United.” The book’s size is 500 × 500 (mm), 850 pages, weighing 35 kg, is one of the world’s largest book, open to use as a table. Because of the production process has special requirements, “Manchester United” publishers worldwide study and selection of the printer, then chose Artron exclusive printing. Pocket will honor the 10,000 Czech said: “We opened a new business opportunity, and then printed such a big book, we have experience of.” Since then, publishers and Arsenal, Ferrari, F1, Horse radona the book, the exclusive printing by Ya Chang. Leaders gave each of the Heads of State of New Year cards, reports the Shanghai World Expo printing tasks borne by the Ya Chang.
In accordance with the strategic development planning, Ya Chang in Shenzhen, Beijing, Shanghai, three major base of operations, completed the services in the country’s strategic layout of the art market. Ya Chang and Fuji Xerox, Komori Corporation, Kodak, Founder Such as the establishment of strategic cooperative partnership, mutual integration of resources, complementarity, and promote Digital Printing Integration with traditional printing technology. It is understood that Ya Chang’s high-end products? High emulation art reproductions and original put together, the author is difficult to tell the difference other than 1 meter.
Recent years, private capital flowed into the art collection and auction market for art auction price record highs. In the art market “bull” in the auction industry in China, Chang Ya printing up to 95% market share, almost exclusive formation of monopolies. However, the art print profit margins compared with other types of products a little higher, but after printing a small amount of a limited scale. Japanese scholars Linyi Bo in the “collapse of publishing” a book describing the Japanese publishing company can not survive in the harsh reality, let the Chinese printing and publishing industry in a state of shock. The argument is that according to Wan Jie: “Printing is not my excitement.”
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Topics: ya chang culture group