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Today ” Bringing home appliances “Cities and counties, or domestic products to consumers identified the brand?? According to statistics, in the first 9 months TV Accumulated countryside Sell 3.6 million units, sales amounted to 5.2 billion. Including Skyworth, Changhong , Hisense , Haier, TCL top five. TV Goes to the first short-listed foreign brands LG and Sharp points out in the first 8-bit and 10 bit, sales of the total loss to Skyworth 1 / 10. The basic situation of the market also reflects the data. “China’s Sankei Shimbun” reporters at Beijing’s Chaoyang District, urban high number of home appliances stores found Shuangqiao, domestic appliances brands here occupy the main, significant price and varieties dominate. “Domestic brand appliances started early access to a large list of countries bidding speed, quickly Distribution with the stores of the.” Appliance salesman, a mall Wang told reporters. Farmers seem more concerned about the consumer brand of domestic appliances. “Domestic brands we sell there for a long time, from the same town says, and after-sales is relatively in place, we certainly want to buy domestic products it!” A pair of shopping malls are the farmers of this couple said. It is understood that the color TVs in the first half of this year the bidding process, in all major domestic TV manufacturers a comprehensive siege, the foreign investment only LG, Sharp home appliances the two foreign brands into the list of subsidized products. Finance The arrival of the crisis that foreign appliance companies have to make strategic adjustments accordingly, and actively participate in “bringing home appliances,” ” TM to “, And” energy-saving products Waste Management Project “and other activities to stimulate consumption of home appliances. But even foreign brands in 12 cities no matter how well the market, selling higher, match for 34 market” foreign and so far no chanting “embarrassing situation. “Lost behind foreign brands and product distribution to its business model are not unrelated.” Famous home appliance experts, China Electronic Chamber of Commerce Deputy Secretary-General Lu Renbo “China Sankei Shimbun” news analysis said. “First of all channels. As foreign brands in China’s distribution channels too narrow, now rely on only stay in the channel or large household appliances chain stores, which led to foreign TV brand in the ‘home appliances to the countryside’ in the lost and the domestic color TV channel depth, extensive, multi-channel advantage. “Lu Renbo told reporters. Reporter found that the current Chinese market, the foreign brands were the main battlefield of the east coast to Shanghai and Beijing as a base and sales center from east to west gradually weakened. Even in the developed eastern regions, but also the layout of the selective sales, this is more a single area selection, its late to the 34 regional channels, produced a certain depth hindered. “In the products, foreign brands selected models small home appliances to the countryside, resulting in sales of home appliance products to rural areas lost to the situation of domestic brands, In addition, foreign brand unit sales price is higher, so that the two of working together, bringing home appliances sales within the region can not be sold to compete with the domestic color TV enterprises. “Lu Renbo, told reporters. According to the China Electronic Chamber of Commerce Consumer Electronic Product Investigation Office of the forecast, this year, China’s color TV market demand will reach 35 million units, while the appliances to rural areas of policy, they contributed nearly 1 / 10 sales. Obviously, for such a “big cake”, foreign brand household appliances enterprises will never give up easily. “On the one hand, foreign to the new round of home appliances to the countryside ‘put right state of mind’?? Not a winning bid on the second time, better than before, for those who can not bid in the tender before the company convinced ; the other hand, foreign companies have to ‘put down the burden’?? deep channels to shop, the price to drop, after sales to do well. “Lu Renbo suggested.
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Topics: appliance brands statistics