hi joiney
last year in august, beijing tongzhou area with stores liu boss after a certain brand for many years in the business operations officially turned haier . in his opinion, the existing patterns of cooperation not only failed to help him make money, but to the company’s cash flow more slowly, cash flow also get smaller; and haier initiative to help him study order, to help him “turn “not only to ensure the accuracy of the forecasts of the order, allowing him 09 years of cold sell as compared with an increase of 160% over the same period last year, a record sales of its new high in recent years, air-conditioning. in addition, in june of this year, a shop owner in mrs hale had just bought two efficient energy saving air-conditioning is very satisfied with ms. lee as haier’s products and service also introduced to the neighbors. “good morning just bought air-conditioning, the master took the afternoon to install air-conditioning shop installed. look at the production date, absolutely fresh,” ms. lee told the reporter excitedly. haier in the subversion of the traditional business model of the same time, products, models, mechanisms, processes and other innovative total solutions not only improve the customer’s goods, capital turnover rate, to ensure that the user can buy seafood as , also makes its own to obtain greater profits. according to the latest authoritative statistics show that overall sales in the 09 large air-conditioning industry downturn, this practice has led the haier for more than 50% of the overall share of high growth. subvert the traditional means to transformation and innovation. in response, industry is also concerned evaluation, haier industry in breaking the old “stereotypes” while in fact are trying to create a new norm. while the establishment of “selling service” new ideas and help customers achieve “change”, then further show that the “norm” is almost mature, will allow more manufacturers and consumers benefit. air-conditioning industry “stereotypes”: selling products, sets of customers seasonally strong as consumer appliances, air-conditioning of low and peak seasons anomalies. air-conditioning sales into the off-season, when manufacturers in order to achieve “off-season is not short,” the purpose, often put a large number of preferential policies and promotional activities to encourage businesses large yahuo, hopes to channel the thrust to expand product market share . air-conditioning industry in just the initial stage, the so-called “off-season smoking section yahuo” approach popularized indeed played a certain role in promoting. but with the current, such as weather, prices, policies, and macroeconomic change in the form, this phenomenon has become a common market for industry, “affliction,” and even denounced by the industry. particularly when larger inventory in the industry, some manufacturers to reduce their pressure for the new year, new production of spare storage space, started drilling price war or by way of promotional products to sell old inventory to consumers; and some manufacturers do not directly target consumers, choose to pass on the business of such stock crisis. while most manufacturers in the new cold air to the merchants are expressed in “an early section early returns,” the intent, but racking our brains, gambling style of early yahuo practice not only for their own profit is not easy to create the conditions is to risk increasing the operating business. moreover, with the channels constantly sinking, the market impact of this approach began to weaken significantly. haier yuli new line regulation: sell programs to help customers switch to achieve a total profit beijing store owner liu haier because of cooperation with the benefit, ms. lee as satisfied with a neighbor to buy haier , haier to achieve its overall share of high growth … … manufacturers, merchants, consumers are the key benefit is that haier broke through the “short, high season,” the limits different from the name of the practice of cover sets of customers, which is to help clients improve the speed of goods and capital flow, and this innovative approach to sell products so much more than simple it needs through business model, mechanisms, processes and other aspects of innovation and integration for businesses to provide an effective service program. haier air conditioning “sell programs” concept is based on different set of circumstances and customer needs customized solutions that reflect the process.
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