Lixiao
Recent LiuJiangDong in sina jingdong CEO micro bo released jingdong book plan, the program has released four content, now has three content, one is 3% of sales direct subsidies give writers; 2 it is book department increased to 10 billion turnover funds now, press average of RMB 200 days capital turnover days than competitors, jingdong 100 days, and accelerated li of bestseller, let publishers have sold break more cash operation; Three is LiuJiangDong individuals to donate 100 million writer rights alliance to help writers’ renminbi. The first four unpublished is a major investment m&a project, what is this project?
The author first time to see the dangdang network LiGuoQing micro bo, he mentioned ebook development predicament is “1. The rampant piracy; 2. Reader price is too high; 3. 9 Chinese reader to do only way out”, ebook. See LiGuoQing micro bo, the first LiuJiangDong likelyresponse four content seems to, probably ebook project.
Give the analysis of the writer subsidies
LiuJiangDong in micro bo said jingdong account customers are mostly in buy home appliance or day buy books again after the hundreds, the book express cost is almost zero, or much less after spread. Judging from the logistics cost, merge program also may be a logistics company. Of course, according to earlier tencent investigation of media reports, jingdong suning is Ming battle may transfer line of sight, actually dang to be prepared for war is the future competitors. My personal view tend to ebook direction, and this is the rebuilding of jingdong shadowfax, can release the great innovation energy. The book ordering no express ebook logistics cost, also have no fixed printing costs, give writers subsidies can be done.
Electronic reader can we 499 yuan
Qing branch research center, the latest figures show that in the first quarter of 2011, China electronic reader market sales amounted to 28.25 million department, in the fourth quarter of 2010 compared with the 30.51 million department, 7.41%, which fell HanWang 14.98 million for the sales department, compared with the fourth quarter of 2010 19.36 million department, a drop of 22.62% sales. See domestic electronic reader brand, not what is hot, can liberate China ebook market.
Reader not do what? 9
According to consulting firm, IDC figures for worldwide PC shipments in 2010 than in 2009, YiTai 3.46 increased higher. One tablet PC for 17 million sales, accounting for iPad total 4.91% (14 million). To note According to ZDC monitoring data shows, 2010, China’s PC sales of 4858.3 million, compared with 2009 growth, including tablet PC’s sales for 174 million, accounting for approximately 3.58% than. Change a perspective, in an electronic reader, apple’s iPad tablet computer, but do not surpass a Chinese style “iPad” have the market opportunity, introductory product to be hundreds of yuan, main attack two thousand yuan of the following market, this is iPad won’t attack of the market. I think this market space more big, I did the analysis, in the flat platform design a 3BtoC’s business model.
A: China’s “perspective Kindle and iPad”
General netizens all know amazon the e-commerce giant, amazon sells books based on very heavily, because the strong superiority and selling books the development trend of e-books Kindle ebooks launched. May establish such a commercial logic, sell the e-commerce giant printed books will be pushing ebooks, or we will be eliminated in ebook era. We see the domestic present situation, in China’s joyo/amazon sells more enthusiasm, dangdang or iPad haven’t released their own jingdong the ebook products (hardware and platform). China’s lack of ability to lead the market ebook release platform.
Perspective 2: terminal advertising media overturn
If you understand the concept of the media, too much of a recognition that terminal media see tablet computer can do a micro media concept. For example, jingdong if there is tablet PC application platform, can develop 43,200 books, 43,200 magazines, various commodity service team.
Three: content publishers perspective how transformation
Now known as the B2B2C, B2B and B2C, C2C e-commerce mode to did not solve the role of media and content publishers. I used to have done some research, the problem how to reform the traditional media, image recognition search is the development trend, customers see entertainment news saw a star when the dress is very beautiful pictures, can click on image search clothing 43,200 or sales information. Media diet, entertainment, domestic outfit, tourism and other content, can search for related electronic business information that can be converted into the application of e-commerce, so the amount of content that is content publishers huge amounts of entrance resources.
3BtoC’s business model
3BtoC mode of electronic business affairs, gn20-3b refers to the three types of partners – e-commerce service, content publishers, enterprise, they joined to create new platform to provide service for the customer. The traditional mode of electronic business affairs didn’t put content publishers as e-commerce platform’s key, or lack of it is not. 3BtoC platform once established, can become application platform, development of application service, thus forming a kind of iec.
Content is transformed into the reader publisher, members of the members 3BtoC platform can be used for the ID national newspapers, enterprise’s passage, enrolled in platform, media and the activities of enterprises. 43,200 platform to fully solve content resource and user interaction problems, 3BtoC launched by readers may cause the trend, the bid team jan.7 to development of the revolution is dominated by businessmen, not to organise team-buying sessions, the design directly by consumer groups launch.
Content publishers have plenty of enterprise resources, such as local newspaper, the investment a e-commerce company, where a bulk package under business. 43,200 service providers see partner is the place newspaper, there is no reason not to cooperation, be media is getting content, enterprise, readers and various resources, is more aspects of cooperation. 3BtoC than the traditional mode of model, because the more powerful media influence, when the national newspapers, magazines, pushing a bulk in the pattern of Chinese 43,200 market major changes will happen.
To high-end consumption field gives flat micro media
With tablet PCS in the terminal places can be free see all kinds of newspapers, magazines, books, video, through the micro media concepts will advertising directly into the application of e-commerce. Now, the terminal place advertising media is basically belongs to the idea of advertising, not the application of e-commerce concept. For example, you see the screen in building the advertising, you can then enter your account to pay for purchasing goods or forwarding to their own sina micro Po? Can’t? Therefore, can overturn terminal places advertising media concept was the media, the user can use account ID binding management relations and data, control application operation. So, the five-star hotel can use flat promotion hotel service, also can used for promotion alliance get into.
Where is the 3BtoC detonated points
3BtoC business models can be the perfect by hardware to platform, also can make a model of network application service, have Internet computers and mobile phones can use. China has a large population, but despite national reading rate is not high, tablet PCS than simple electronic reader have wide development space. 3BtoC detonated some except in media and commercial mode of micro direction, tablet PCS outside the detonation of a point also can promote the student body for their children’s education, parents, and parents their investment can see newspapers, magazines, used to 43,200 save money. The direction for citizens, many places are engaged in network asked political, the solicitation minsheng Suggestions, citizens complaints activities, this development a minsheng application, can yet be regarded as a good service. If the people’s livelihood reputation, and to serve as localized real estate, decoration, tutoring, domestic, entertainment consumption market can enter, even filling gas, pay utilities.
China post opportunities
China post is newspapers of traditional distribution channels, in electronic newspapers era, Chinese postal to still have an opportunity when bibcock? If China post on innovation in system reform, and depend on their own size and capital advantage, still can be in electronic reading things on distribution of send force. From a policy protection is concerned, China post if can spending heavily, with the postal savings bank, distribution channel, offices, distribution coverage ability to several giant do this 3BtoC platform is well worth doing.
Opinion: JianZhe creative LABS forecast 3BtoC business model is domestic e-commerce revolution will appear important innovation, likely overthrow existing terminal place advertising media and traditional mode of electronic business affairs and bulk order, micro media is terminal media revolution, e-commerce service no longer looking for various entrance resources, but a link to the various entrance resources — newspapers, magazines, video, website, etc, and all the content and application of advertising business enterprise to release, they are entrance resources. The traditional media also get the chance, a transition is through large platform, including issuing electronic reading order free users and paying customers; 2 it is traditional media will own enterprise pr resources, advertisers, order the reader for e-commerce market transition resources, access to new profit growth space.
3BtoC business models can compete with taobao, because taobao mode in localization fine operation, the livelihood of the people and content publishers support 3BtoC mode without strong. If the enterprise in newspapers, magazines, television is the advertising 3BtoC e-commerce applications, to overturn taobao model may be years time.
Lixiao a professianl writer , it provides the high quality products, such as 6500 Series Switches, Cisco SFP Modules Manufacturer, Cisco 3750 Switches, and many more.